How Vertical SaaS Is Taking Over Golf Course Management

Episode notes

Golf courses are going digital with vertical SaaS platforms that handle tee times, point of sale, inventory, staff scheduling, and member communications in one system. In this episode, Lucas and Luna zoom in on Club Caddie, a vertical SaaS company that started out as a simple tee-sheet app and has grown into a full-stack operations platform used by over 1,200 courses in North America. They break down why golf was slow to adopt software—seasonal revenue, fragmented ownership, older demographics—and how Club Caddie cracked the code by building for the pro shop manager first. They also explore the economics: average revenue per course, churn rates, and the hardware bundling strategy that made the switch easier. Plus, a look at the emerging AI-powered dynamic pricing module for tee times. If you run a business in any vertical where spreadsheets still rule, this episode offers a playbook for digitizing a stubbornly analog industry.