How Vertical SaaS Is Reshaping the Moving Industry

Episode notes

Moving is a $20 billion industry in the US, but most moving companies still rely on clipboards, paper maps, and spreadsheets. In this episode, Lucas and Luna explore how vertical SaaS is finally dragging the moving industry into the digital age. They examine a key player — Moveware, a cloud-based platform for moving and relocation companies — and break down why the moving industry has been so resistant to software. From inventory tracking to route optimization and customer communication, they drill into the specific workflows that vertical SaaS is now automating. They also discuss the recent acquisition of Moveware by a larger logistics software firm, and what that signals for other vertical SaaS players targeting fragmented, blue-collar industries. If you've ever wondered why your last mover needed three phone calls to confirm a delivery time, this episode explains the software gap — and how it's finally closing.