#17 How they got revenue before product | Aleksa Mitrović

Episode notes

In this episode, I speak with Aleksa Mitrović, co-founder of Hyperaktiv, a platform that enhances customer engagement through data-driven insights. Imagine committing to not building a product before making revenue. That's exactly what Aleksa and the team at Hyperaktiv did—here's how! Key learnings: 𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗧𝗲𝗮𝗺 Alexa shares how she and her co-founder met at Antler and why they prioritized finding the right co-founder over the business idea. 𝗛𝘆𝗽𝗲𝗿𝗮𝗸𝘁𝗶𝘃'𝘀 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 Helping self-service businesses harness their data for growth, converting users, and optimizing engagement strategies. ️ 𝗣𝗶𝘃𝗼𝘁𝘀 𝗮𝗻𝗱 𝗠𝗩𝗣𝘀 The importance of rapid iteration and learning and commitment to revenue. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 How they used quadrant-based prioritization (importance vs. urgency) to discover high-intensity pain points. 𝗙𝗿𝗮𝗻𝗸𝗲𝗻𝘀𝘁𝗲𝗶𝗻 𝗠𝗩𝗣 They stitched together existing tools like a jigsaw puzzle to create an MVP that worked before fully building the product.