#12 How marketing can save your product design. | Carter Fowler

Episode notes

In this episode, I am speaking with Carter Fowler the CEO & co-founder of Totem, a tech startup creating a safer, and more immersive, experience for live events worldwide. Carter comes from a long line of professional musicians. And in 2018, his writings were archived at the U.S Library of Congress in their American Music Journalism archives. We talk about: From Music to Entrepreneurship The founder’s background in music and how it influenced his entrepreneurial journey, led to the creation of Totem. The Birth of Totem How a frustrating festival experience led to the innovative concept of Totem, a friend-finding compass. Building a Community The importance of building a community and engaging with potential customers to refine the product and its pricing strategy. Overcoming Early Challenges Lessons learned from previous ventures and how they shaped the development and marketing strategy of Totem. The Importance of Marketers in Product Design Discusses how involving marketers from the beginning ensures the product is designed to sell itself and spreads quickly without a budget.