Lars Markull on Embedded Finance: the Good, the Bad, and What's Next

Episode notes

In this episode of Ventures from the Valley , host Victor Orlovski sits down with embedded finance expert Lars Markull to explore how non-financial companies can unlock new revenue streams by integrating banking services. They unpack successful case studies, common pitfalls, and the future of embedded finance across regions like Europe, the US, and Asia. From choosing the right infrastructure partners to aligning strategy with customer value, this conversation is a must-listen for business leaders, investors, and financial institutions navigating today’s digital economy.