Tetra Pak’s Approach to Service Growth

Episode notes

In this episode of UNSCRIPTED , Sarah Nicastro sits down with Sasha Ilyukhin, SVP of Global Processing Services & Services Solutions at Tetra Pak , for a candid conversation about what it truly takes to unlock service growth at scale . Grounded in new research from Future of Field Service in partnership with Simon-Kucher, this discussion moves beyond theory to explore how one global leader has turned service ambition into measurable business outcomes. While 85% of service leaders say they are optimistic about growth , only 2% have successfully delivered outcome-based services at scale . Sasha shares how Tetra Pak has spent more than a decade building the trust, capabilities, and commercial models required to transform service into a €2.2B business — with half delivered through long-term, performance-based agreements . This episode explores what it really takes to evolve from traditional support models to outcome-driven service partnerships that create lasting value for both customers and providers.