Human ROI: How Soft Skills Drive Hard Results

Episode notes

What if the difference between good and great in your organization came down to one overlooked factor? In this episode of UNSCRIPTED , host Sarah Nicastro sits down with Josh Zolin , CEO of Windy City Equipment and author of Blue is the New White , to unpack why soft skills drive hard results and how failing to invest in them could be costing you far more than you realize. From a 250% ROI on soft skills training (backed by research from Harvard, Boston University, and the University of Michigan) to the real reason your best technician might fail as a leader, this conversation dives deep into the hidden financial and cultural impact of communication, empathy, accountability, and leadership development. If you lead in field service, skilled trades, manufacturing, or frontline operations , this episode is packed with practical, implementable insights.