Ian Sterling on Insurance, Risk Management & Building a Multigenerational Business | Sterling Risk Insurance | Turn One Studio Podcast

Episode notes

How can business owners take control of risk, insurance costs, and long-term peace of mind? In this episode, host Eliud Custodio sits down with Ian Sterling of Sterling Risk Insurance to demystify insurance, risk management, and the value of proactive planning. Ian shares insights from a multigenerational family business, the biggest mistakes owners make, and how documentation and partnership can lower your premiums and protect your assets. In this episode, you’ll learn: How Sterling Risk Insurance serves clients nationwide with tailored solutions for business, personal, and specialized risks Why risk management and documentation matter for every business, from small shops to national operations The difference between commodity insurance and true risk partnership—and how to advocate for your business How insurance carriers view risk, why premiums are rising, and what you can do about it Ian’s journey from entertainment to insurance, and the importance of family, photography, and community Hosted by Eliud Custodio, President of Turn One Studio.