Mind the Gap: How to go viral in the HCP Community with Raj Patel

Episode notes

Episode Summary In Medical Communications, we’ve long operated under the assumption that scientific data naturally trickles down from academic thought leaders to the wider HCP community. However, this traditional model is failing to meet the needs of modern healthcare practitioners. In this episode of Transforming Medical Communications , Wesley Portegies is joined by Director of Worldwide Medical Oncology in Medical Communications at Bristol Myers Squibb, Raj Patel , to discuss innovative strategies for reaching community oncologists with scientific data through non-traditional channels and digital platforms.