The $57K LinkedIn Experiment That Generated $655K: Emilia @ Userpilot

Episode notes

I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pipeline The winning team: VP Marketing Head of ABM Performance Manager Demand Manager Marketing Operations Specialist And of course some design support Tools they used: Just HubSpot ($2K/month) & LinkedIn Ads. See? Nothing complicated. Here's what I love: They tried this AFTER cold outreach failed. (Sometimes plan B works better than plan A) If you're a marketing strategy nerd like us, you'll love this deep dive. Warning: We got super nerdy about the details in this one!