Buying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ Navattic

Episode notes

Less buying friction = Shorter sales cycle How short, you ask? 50% shorter, says Natalie (Head of Growth & Operations). I’m sure there are many best buying practices. But here are the 3 proven ones: Ungated product experience (interactive demo) Public pricing Easy demo scheduling Natalie spent 1 quarter solving each. She only bought 2 tools: Chili Piper and Clearbit If you want to know her exact process, listen to this 28-minute podcast. Don’t miss this if you’re: SaaS company Sales-led Your demo scheduling process has friction.