25% Closed-Lost Reengaged using Popcorns: Mason Cosby @ Scrappy ABM

Episode notes

Mason used popcorn… to re-engage 25% closed lost deals. How? On the surface: He used the power of popcorn and puns. Sent popcorn to closed lost deals with a note: “Hey, we’re popping back in. Wanted to see if now is a better time.” Here’s what is interesting to me: It’s not that simple. Mason has perfected every step of the process. Everything from setting up the CRM for this to when to buy the goodies. The result? 8-12 additional closed lost deals reengaged. (Mic drop!) This is one of my favourite episodes to date. Mason shares every detail on how to set up this strategy. Spend ~30 mins on this episode. C’mon, get the commission you deserve. What if life doesn’t give you second chances? A popcorn tin does.