18 Leads in 1 Quarter Using Thought Leader Ads: AJ Wilcox @ B2Linked

Episode notes

18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client. Here's what he knew: Client: Healthcare space, huge deal sizes Challenge: Small budget, but each lead is New strategy: LinkedIn thought leadership ads The results? Mind-blowing. These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost! These results weren't instant of course. Initial weeks saw ZERO leads, but it started picking up and then BOOM! So, why did it work? Because people engage with other people and not companies. It's all about that personal, relatable feel. The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. Want to know more about this strategy?