100x more views on Social Platforms using 5min video series: Madhav @Storylane
TLDR: The B2B SaaS Growth Podcast Recording · 2024-04-12 · 36 min
Episode notes
Every B2B SaaS company has a podcast. You get a subject-matter expert. They talk for an hour on topics that interest your ICP. Your brand grows. It’s a win-win for all. Yet 48% of the audience leave the podcast mid-way. Why? They want the meat of the podcast ASAP. 1 hour is a long commitment. Madhav (Head of Marketing) was quick to realize this. He experimented with something new. He created a 5-min video series on LinkedIn, Youtube and Meta. He cuts the fluff and asks 5 questions. Each of these ties to their product in some way. Why does this work? 1. Low penalty of consuming bad content 2. Caters to low attention span 3. Easily sharable Results? 100x more views! These consumable bites are In 9 weeks, they saw an increase in the sales pipeline! He explains his entire strategy in 37 min.