$100M in Pipeline With "Piggyback" Partnership: David Ly @ Iveda

Episode notes

How do you build $100M in pipeline without a massive sales team? David Ly from Iveda had the best answer: Partner with someone who already has one. After 20+ years of building cloud video and AI platforms, here’s what he figured out: Big companies tend to move slow. Which means, if it takes them 9 months to build something, David and his team can do it in 3. They didn’t have the speed of innovation that David had gained from his experience with AI. And he didn’t have their sales muscle. He didn’t have hundreds of reps on the ground, or decades of buyer relationships. So he flipped the script: He gave them innovation. They gave him distribution. “Your big brother companies, they have the sales and marketing strength to do what we couldn’t.” It’s a yin and yang setup. The big players were missing an innovation department. David became that for them, and in return, they plugged Iveda into their distribution. This is how he built a global reseller network that now spans the US, Europe, Asia, Africa, and the Middle East.