$100K in Pipeline, 1 Event, "Wanted" Posters: Tara @ Chili Piper

Episode notes

"We put bounties on our prospects…and generated $100K” Tara just shared the most creative event marketing I've seen. The challenge: Make a $40K booth sponsorship actually worth it. Their solution? Create literal "WANTED" posters of 20 target prospects. The offer: "Bring this person to our booth and you BOTH get a prize" The results were shockingly good: $100K+ pipeline in just 3 days 50% of their targets actually showed up, booked meetings, and entered the sales cycle It was a last-minute idea pulled together in ~3 weeks , with 2 people building the target account list (which was not easy!), and 1 designer making the posters (which was a lot of fun!) Of course this only works if you have: A physical booth (obviously) High enough ACV to justify booth sponsorship costs (~$40K in their case) A healthy sense of humor Want the complete IRL ABM playbook? Listen to the full episode.