1 to 10 million journey Using demand gen: Madhav Bhandari @ Storylane

Episode notes

Only 5% of your ICP is in-market. 95% aren’t even aware of your category. How do you generate demand for such a big chunk? We asked and Madhav (Head of Marketing at Storylane) answered. He is in this exact situation. He is generating demand for a category that’s brand-new. His goal? Go from 1 to 10 million ARR. He figured out 3 demand-gen strategies that work wonders: Capture existing demand from an adjacent category. Hang out where the customer is Build on insight-led content Madhav breaks down all 3 strategies in the podcast. Know the best plan of action for demand gen.