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Episode 77 - The Retail Media Reality in UK vs. US: AI, Collaboration, and Innovation., Insights from Leaders at Boots., Tesco, Nectar360, and Ocado Retail
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers · 2024-09-24 · 36 min
Episode notes
“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth Consultancy In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers,