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Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers · 2024-08-22 · 43 min
Episode notes
"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMA In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers,