Episode 73 - Great Marketing Is Always A Fantastic Balance Between The Art And The Science with Ollie Shayer, Omni-Media Director at Boots UK

Episode notes

"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time." Ollie Shayer, Omni-Media Director at Boots UK. In this episode of Time For a Reset Marketing Podcast: Insights from Global Marketers,