Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow

Episode notes

Ben Carter, Global Chief Customer and Marketing Officer at Carwow , unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We also cover the importance of local knowledge, the role of AI in marketing, and the attributes of the future CMO. “The changes that have been made by Google and Apple are both challenging and beneficial. They're challenging because they make it harder to understand what's happening in your marketing, but they're beneficial because they force us to get better.” Ben Carter In this episode of Time For a Reset: The Marketing Podcast with Global Leaders , Nick King, Global Practice Lead at CvE Consultancy, connects with Ben Carter , Global Chief Customer and Marketing Officer at Carwow , a leading retailer of new and used cars.