Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights

Episode notes

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram , VP of Marketing and Customer Insights at Albertsons Companies . You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode . Join them as they discuss: The shift from revenue-centric focused marketing to one that enriches customers' lives Balancing profit and purpose: prioritising customer well-being The role of marketing in brand storytelling and community connection The importance of data-driven marketing in measuring impact and driving decision-making The importance of contextually relevant advertising: bringing product marketing mindset to retail Evolution of the CMO role toward data-driven decisions, managerial influence, and personal growth. Francisco Bram is Vice President of Marketing and Customer Insights for Albertsons Companies.