Episode 63 - Why CMOs Should Lead on Sustainability and Product Design: Insights from Lars Silberbauer, CMO of HMD Global
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers · 2023-12-12 · 27 min
Episode notes
In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Lars Silberbauer , CMO of HMD Global , the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode . Join them as they discuss: HMD Global: Using innovative tech to bring Nokia back to life The role of sustainability in product development Integrating brand and performance marketing with measurement models Accelerating ideation and product development with AI Tomorrow’s multidisciplinary CMO: Skilled in AI and culturally aware Yes, but is it relevant today? Questioning past practices in marketing Lars Silberbauer is considered one of the world’s leading thought leaders for all things marketing, digital, and social. His CV is jam-packed with leading digital marketing roles at global and legacy brands. Currently, he is the Chief Marketing Officer at HMD Global and Nokia Phones.