Episode 53 - How The New York Times Successfully Pivoted to Subscription-based Business at Scale. Amy Weisenbach, NYT

Episode notes

In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach , SVP and Head of Marketing at The New York Times . The conversation cuts across multiple marketing touchpoints, including NYT pivoting to a paid subscription model, the role of marketing in driving business growth and building brand value, and marketing strategies in a headwind environment. Amy also touches on the hot topic of marketing’s role in ensuring identity and data privacy and offers valuable advice for young marketing professionals. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. Join them as they: Discuss how marketing must use every touchpoint to build brand value and drive growth Talk about marketing strategies in a headwind business environment Examine the intersection of marketing, technology, identity, and privacy The importance of marketing internally within an organization Share valuable advice for upcoming marketing professionals Amy Weisenbach is the SVP and Head of Marketing at The New York Times .