94 - From Story to Strategy: Lucas Mack on Authentic Brand Growth
Time For A Reset Marketing Podcast: Insights from Global Brand Marketers · 2025-11-03 · 41 min
Episode notes
In this episode of Time for a Reset: Insights from Global Brand Marketers , brought to you by Overline , host Tiffany Wilburn welcomes Lucas Mack , Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and brand purpose can transform business outcomes. Drawing from his experience with Fortune 100 brands like Microsoft and Netflix , he reveals how storytelling builds trust, drives engagement, and fuels sustainable growth. He unpacks why purpose must precede profit, how emotion drives decision-making, and how AI can amplify human creativity. This episode is a masterclass for leaders seeking to connect more deeply with both their people and their audiences.