89 - Special Cannes Lions Edition 2025 Part 1 - Global Brands

Episode notes

In this special Cannes Lions 2025 edition of Time for a Reset by Overline, recorded in partnership with Nectar360, the team sits down with four global marketing leaders from Dell, Unilever, Arla, and World Central Kitchen to unpack the seismic shifts transforming the marketing landscape. Topics include AI's growing influence, the creative imperative, bridging global market gaps, and the outstanding innovations that resonated the most with our guests this year at the Cannes Lions. Our Guest List Features: – Liz Caselli-Mechael, Head of Digital & Content, World Central Kitchen – Charlotte Murphy, Global Media Director, Unilever UK – Kristen Nolte, SVP of Global Media, Dell Technologies – Rob Edwards, Director of Global Media, Arla Foods What to Expect: How are brands adapting their marketing strategy to stay connected across the full funnel as consumer journeys become more fragmented and commerce-enabled. Balancing long-term brand building with short-term performance. Breaking down silos between media, data, and creative. Activating first-party data while maintaining consumer trust. Measuring what matters: business impact, not just clicks.