82 - How Coca-Cola's Growth Strategy Ensures Local Relevance, Prioritizes Consumer Engagement, and Meets Evolving Expectations with Javier Meza, Europe CMO

Episode notes

Tune in to Time for A Reset What is the secret formula for sustainable brand growth at Coca-Cola? “Coca-Cola’s brand values, such as inclusivity and optimism, serve as guiding principles, ensuring marketing efforts remain authentic and relatable across different markets.” Javier Meza , President Marketing and Europe CMO at The Coca-Cola Company , In this episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers ,