80 - Breaking Barriers in FMCG: Creating Supportive Work Environments and Nurturing Diverse Paths to Success with Patrick Zinga from Heineken

Episode notes

“Every time you optimise for something, you’re losing out somewhere else. If you’re optimising for clicks, you’re actually optimizing for people who click a lot. Is that what you really want?” Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken Company In this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers,