The Godfather of Sales Mindset: "Who Are You?" w/ Gerhard Gschwandtner

Episode notes

Episode Summary In this special episode of Thoughts on Selling , Lee Levitt sits down with Gerhard Gschwandtner , founder of Selling Power Magazine . Gerhard’s story is extraordinary—from growing up in Austria to creating one of the most influential media platforms in sales history. We discuss how Curiosity , Creativity , and Courage shape every career, and why the most important question isn't "What do you want to buy?" but "Who are you?" Gerhard shares lessons from giants like Zig Ziglar and Marc Benioff , breaking down his framework for the Three Mindsets . We even touch on his imaginative "time-travel" interviews with historical icons like Abraham Lincoln and Aristotle. This is a masterclass in the "Inner Game" of selling. Memorable Quotes: "The bigger the why, the bigger the try — and the easier the how." — Gerhard Gschwandtner "Who are you?