Find Your Why, Then Go the Distance - with Troy Meadows

Episode notes

Welcome back to Thoughts on Selling . This one’s a little different — and a little deeper. I had the chance to sit down with fellow ultrarunner, entrepreneur, and coach Troy Meadows to talk about something foundational: your why — personally, professionally, and organizationally. Just like an ultramarathon, building something meaningful in sales (or life) demands more than tactics. You need a reason to keep going when it gets hard. And believe me, it will get hard. ‍️ Key Takeaways Your “why” is your North Star : Whether you're selling software or running 100 miles, the why behind your effort determines how you show up when it gets tough. Good sales isn’t about features — it’s about values : If your customer’s why and your company’s values align, magic happens. Think 20-year partnerships, not transactional closes. Hire for values, not just skills : High performers who aren’t aligned to the mission will quietly (or loudly) tank your culture and your customer experience. Sales enablement starts with clarity : A solid mission, vision, and values set the foundation for every positioning doc, every sales pitch, and every customer interaction.