Ep 191 Shonna Jordan - JordanJordan.com
The Trades Podcast · 2026-02-26 · 50 min
Episode notes
In this uplifting episode, Jeff and Danny sit down with Shonna Jordan , founder and CEO of JordanJordan.com Marketing , for a conversation that goes beyond logos and ads and focuses on why your marketing matters. Shonna explains how understanding brand purpose, customer psychology, and tailored messaging can help trades businesses break through noise and build long-term success. You’ll hear Shonna discuss: The fundamentals of effective marketing for service businesses How to craft a brand that reflects your values and attracts the right clients Why storytelling is essential, even for technical trades Common marketing pitfalls and how to avoid them How small businesses can compete with bigger competitors using strategy over budget This episode gives listeners the tools to rethink their approach and take confident action. Resources and Mentions JordanJordan Marketing The Trades Podcast What You Will Learn How to define your brand beyond just a logo Why marketing strategy should inform every part of your business How to