Scaling Purpose: Leading Innovation and Sustainability in the Future of Beauty and Beyond
The Shift Code · 2025-10-21 · 33 min
Episode notes
In this episode of The Shift Code Podcast, host Pierre Le Manh is joined by Manuel Rios Krauss, Chief Innovation and R&D Officer at Natura, to discuss how to balance sustainability goals with business imperatives, scale eco-friendly practices globally, and foster breakthrough innovation in established industries. What You’ll Learn: How to transform sustainability from a corporate initiative into a commercial advantage Why local knowledge and indigenous traditions can become powerful differentiators in global markets How to balance rapid transformation with organizational clarity using the 40-40-20 leadership approach The three major disruptions reshaping business Why successful innovation requires both crazy people and practical operators to create dynamic equilibrium How to structure innovation around consumer pain points rather than traditional product categories Manuel Rios Krauss is Chief R&D and Innovation Officer at Natura, leading the company’s transformation through regenerative science, biotechnology, and Amazon-powered innovation.