Customer Onboarding Software: No-Code MVP to 7 Figures

Episode notes

Two non-technical co-founders taught themselves Bubble, built a prototype that barely worked, and convinced 15 companies to pay for it. Paul Holder's journey building customer onboarding software shows that you don't need engineers to prove demand. Founders will hear how OnRamp went from a no-code MVP to nearly 100 customers and 7-figure ARR. Paul reveals how customer onboarding software validated demand before any custom code was written, why Google Ads attracted wrong-fit leads while LinkedIn delivered the right buyers, and the "bear hug" outbound strategy combining Dripify connections, thought leadership posts, and targeted ads. His SaaS onboarding playbook shows how to move upmarket when enterprise ROI dwarfs SMB returns. OnRamp serves nearly 100 customers including Cardinal Health, has raised over $14M in funding, and automates user onboarding orchestration for B2B companies with a team of 25 people. Key Lessons ️ Build customer onboarding software with no-code before hiring engineers: Paul and Ross used Bubble to land 15 paying customers at $100/month without a technical co-founder, proving demand before writing any code.