Building AI Products: The Positioning Shift to 7 Figures
The SaaS Podcast - Real Lessons on Growing Profitable SaaS · 2025-07-17 · 45 min
Episode notes
He raised over $50M for TeamFlow, then fired two-thirds of his team when COVID ended. Flo Crivello pivoted to building AI products with Lindy, an agent platform that lets anyone automate workflows without code. The first version was so broken it sent emails saying "the user wants me to send an email to 50 software engineers." Flo reveals the AI product development lessons that took Lindy from a broken V1 to high 7-figure ARR, including the "Notion head fake" positioning strategy that made building AI products accessible by positioning against something familiar. You will learn why LLM products need to start with familiar positioning, how shipping embarrassingly broken AI features helped find pioneers, and when to rebuild everything at 100K MRR. Flo previously worked at Uber and spent years building a Twitter audience with 20 tweets a day. A single demo video converted that audience into 70,000 waitlist signups for Lindy in March 2023. Key Lessons Position your AI product against the familiar, not the alien: "AI employee" was too futuristic for a broken product. "If Zapier and ChatGPT had a baby" tapped into existing mental models when building AI products.