“We don’t need 15 people anymore”: what modern SaaS marketing looks like when you cut the team to the bone

Episode notes

They entered HR tech at the worst possible moment: the remote-work boom was over, the category was overcrowded, and every keyword was already taken. Yet BuddiesHR still managed to grow, because they tested every hypothesis so radically that, at one point, they even built a competitor to themselves. This episode focuses on J.Y. Delmotte, the co-founder of BuddiesHR. He explains how they chose to bootstrap after raising $6M in VC funding. J.Y.