Why I Don’t Trust Agencies (and what you should do instead)

Episode notes

After working with dozens of agencies, hiring a few, and running one myself, I can tell you this: most agencies don’t drive real growth. They sell tactics. They pitch retainers. They deliver outputs, not outcomes. In this episode, I break down why most agencies fail SaaS founders and what you should do instead if you want to scale beyond $50K to $500K MRR. What you’ll learn: Why tactics without positioning waste money Running ads, SEO, or redesigning your site won’t work if your ICP isn’t clear and your messaging doesn’t resonate. Why retainers often reward effort, not impact Most agencies charge monthly without tying anything back to pipeline, demos, or revenue. You end up paying for busywork. Why generalist agencies rarely understand SaaS If they serve SaaS one day and local businesses the next, their advice is probably templated. You need people who speak your market’s language.