#374 - How Chad Rubin helps Amazon brands escape the pricing race to the bottom

Episode notes

A story about moving from being a cost center to becoming the profit engine—by challenging assumptions no one else dared to question. This Episode is for SaaS founders who are tired of customers seeing their solution as just another expense—and those questioning whether there's a smarter way to build something customers actually want to pay more for. Most SaaS companies position themselves as efficiency tools. They help you do things faster, cheaper, better. Chad Rubin, CEO of Profasee, took a different path. After selling his previous inventory management company in 2021, he had a realization: he was always building solutions that lived on the expense side of his customers' businesses. He wanted to be on the revenue side. So he started questioning assumptions in his own struggling Amazon business. Why doesn't anyone change price dynamically? Why do sellers copy pricing from competitors who might be broke? This led him to build Profasee—dynamic pricing software that uses AI to help Amazon brands optimize pricing and ad spend together, creating a flywheel that drives profit growth. And this inspired me to invite Chad to my podcast.