#362 – How Sharat Potharaju built a 50,000-customer business by saying "no" to endless opportunities
The Remarkable SaaS Podcast · 2025-05-21 · 44 min
Episode notes
A story about finding entrepreneurial wisdom through a decade of patient persistence. This podcast interview focuses on the entrepreneurial journey to discovering powerful strategic frameworks through trial and error. My guest is Sharat Potharaju, CEO of Uniqode. Sharat is a serial entrepreneur with 15 years of experience. He navigated through a decade of ventures that didn't scale before founding Uniqode in 2019. His company has since grown to serve over 50,000 businesses worldwide, including Fortune 500 companies, by creating innovative technology that connects physical and digital worlds through mobile experiences. What makes Sharat's story remarkable is his methodical approach to business building, where he combines weekly deep strategic thinking with rapid experimentation frameworks, always maintaining that impact—both for employees and customers—is what drives his entrepreneurial energy. And this inspired me, and hence I invited Sharat to my podcast. We explore how an entrepreneur's decade of failures can become the foundation for remarkable success.