#357 - Rich Kahn, Founder and CEO of Anura, on transforming a reluctant side project into a viable business

Episode notes

This podcast interview focuses on Rich Kahn's journey from side project to successful business, sharing key entrepreneurial insights. My guest is Rich Kahn, CEO of Anura. Rich has been building tech companies since 1993. In 2003, while running an ad network with his wife, clients began complaining about traffic quality issues. When he discovered no commercial fraud detection solutions existed, he reluctantly built one himself. Years later during an M&A process, potential acquirers showed minimal interest in his primary business but significant interest in this internal tool he'd developed. The rest is history. And this inspired me, and hence I invited Rich to my podcast. We explore the practical realities of identifying your most valuable product, even when it's not what you initially set out to build. Rich shares how he tested his solution against market leaders before spinning it off as a standalone company, and why focusing on measurable results rather than flashy features has been crucial to his success. Here is a quote that captures one of Rich’s most practical business decisions: “We added a guarantee to Anura for two key reasons: First, our accuracy is not a gimmick.