Episode 8 Michelle Booth, former Natwest and Lloyds: The Problem with B2B… Change
The Problem With B2B Marketing · 2025-03-18 · 57 min
Episode notes
In this episode of The Problem with B2B Marketing , Kevin Sutherland is joined by Michelle Booth, former head of marketing strategy & innovation at NatWest, and former head of Growth & innovation at Lloyds, now on Sabbatical studying performance at Central St Martins to talk about the challenge of making real change happen inside organisations. Episode Summary Change may be constant, but making it happen is another matter. Whether it’s digital transformation, cultural shifts, or just evolving the processes that make the business work, many organisations struggle to turn ambitions into real action, or adapt effectively to changing markets. Michelle and Kevin discuss the realities of organisational change, why so many initiatives stall, and what makes the difference between a plan that gathers dust and one that actually delivers results.