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Episode 7 Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future: The Problem with B2B Influencer Marketing
The Problem With B2B Marketing · 2025-02-18 · 52 min
Episode notes
In this episode of The Problem with B2B Marketing , Kevin Sutherland is joined by Joel Harrison of B2BMarketing.net and Katy Howell of Immediate Future to discuss the problem with influencer marketing. As the B2B creator economy gains momentum, brands are rethinking how they