Episode 6 Gemma Greaves, Nurture & Partners: The Problem with B2B Networking (and why we need to reframe it)

Episode notes

In this episode of The Problem with B2B Marketing , Kevin Sutherland is joined by Gemma Greaves, co-founder of Nurture & Partners, to tackle an issue many find uncomfortable: networking. Gemma shares her candid perspective on why traditional networking methods often fail, how to overcome the awkwardness, and why reframing it as “not working” can unlock more meaningful connections. Drawing from her personal experiences and professional insights, Gemma challenges the stereotypes around networking and explains how focusing on authenticity, generosity, and curiosity can lead to stronger, more impactful relationships in business.