Cracking the Code: How Startups Can Win with MSP Partnerships | The Pair Program Ep57

Episode notes

Cracking the Code: How Startups Can Win with MSP Partnerships | The Pair Program Ep57 How do startups break into the market without a massive sales force? And what do Managed Service Providers (MSPs) really look for in vendor solutions, beyond the sales pitch? In this episode, Tim Winkler and Mike Gruen sit down with Brian Luckey (CIO at Integris) and Ian Y. Garrett (CEO & co-founder of Phalanx) to explore the high-stakes world of vendor-MSP relationships. They dive into how cybersecurity startups can leverage MSP partnerships to scale, the biggest pain points MSPs face, and what separates a winning product from one that never gets traction. Key Topics Discussed: Why Managed Service Provider (MSP) partnerships can be a startup’s secret weapon The must-have features MSPs demand from vendors How automation and AI are reshaping cybersecurity The biggest mistakes vendors make when pitching MSPs What the future holds for MSP services and security If you’re in tech, you won’t want to miss this one!