Why Your Email Marketing Is Blind Without Inbox Engagement Metrics

Episode notes

Lucas and Luna unpack why traditional email marketing metrics—open rates, click-through rates, and bounce rates—are misleading in 2026. They dive into inbox engagement metrics: time-to-open, time-to-click, and inbox placement rates. Using a case study of a B2B SaaS company that rebuilt its email program around these metrics, they show how focusing on engagement signals boosted reply rates by 34% and pipeline by 22%. They also discuss how Apple's iOS 19 Mail Privacy Protection continues to break open tracking, making engagement metrics essential. The hosts explain how to measure time-to-open via image caching and pixel delays, and warn against vanity metrics. The episode ends with a concrete takeaway: marketers should shift from 'sent' to 'seen-and-acted' as the core KPI. #EmailMarketing #InboxEngagement #MarketingMetrics #MailPrivacyProtection #iOS19 #B2BSaaS #EmailAutomation #MarketingOps #MarTech #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #LucasAndLuna #MarketingAutomation #EmailDeliverability #EngagementMetrics #CustomerInsights Keep every episode free: buymeacoffee.com/fexingo