How Marketing Attribution Misses Influencer ROI
The Marketing Operator Podcast with Fexingo: MarTech, Automation, and Marketing Operations · 2026-06-21 · 7 min
Episode notes
Lucas and Luna dive into a blind spot in marketing measurement: influencer attribution. They break down why standard last-click and even multi-touch models miss influencer-driven conversions, using the example of a skincare brand that spent $80,000 on nano-influencers but couldn't trace the resulting $300,000 in sales through its analytics tool. The episode covers the problem of view-through attribution windows, platform-owned data silos, and why promo codes are still the most reliable — if imperfect — solution. A practical look at a $10 billion measurement gap. #InfluencerMarketing #MarketingAttribution #MarketingMeasurement #InfluencerROI #MarTech #MarketingOperations #SocialMediaMarketing #DataDrivenMarketing #ViewThroughAttribution #PromoCodes #NanoInfluencers #MarketingAnalytics #ROIMeasurement #Business #FexingoBusiness #BusinessPodcast #MarketingOperator #Fexingo Keep every episode free: buymeacoffee.com/fexingo