Quality or Quantity – Which is the Best Approach?

Episode notes

Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying journey for different personas, how to deal with data integration issues across platforms, and whether quality or quantity is the best approach to email marketing. They also offer a sneak peek at our upcoming webinar “GDPR: What the Hell is Legitimate Interest?” and explore how GDPR can impact marketing automation and the opportunities marketers may be missing. Register for the webinar on Monday 20th May, at 4:30pm BST, or watch on demand: About Napier Napier is a PR-lead, full service marketing agency that specialises in the B2B technology sector. We work closely with our clients to build campaigns, focusing on achieving results that have a significant positive impact on their businesses and which, above all, ensure maximum return on their investment. About Mike Maynard Mike is the Managing Director/CEO of Napier, a PR and marketing agency for B2B technology companies.