Generating Value with Simple Automations

Episode notes

Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean causation. They also discuss the importance of ensuring the basics of automation are in place and the simple automations' that can generate significant value. Marketing automation platforms are often the key to marketing strategies, so keeping them organised is vital; Hannah shares some top tips during the insightful tip of the week.