Inside Snappi, Greece's First Digital-Only Bank

Episode notes

In this episode of The Issuer Academy podcast, host Merusha Naidu is joined by Efi Chatziantoniou, Chief Operating Officer of Snappi; Leda Glyptis, a client-first executive, advisor, author, and speaker; and Julie Sutton, Head of Growth for Europe at Paymentology. Together, they break down how Snappi built trust, simplified banking, and leapfrogged legacy systems in one of Europe's most traditionally branch-led markets. What You’ll Learn: How Snappi leveraged the post-COVID digital acceleration to transform Greece's traditionally branch-focused banking landscape Why trust and simplicity are non-negotiable foundations for building a successful digital bank The strategic advantages of launching as a joint venture with an incumbent bank How to balance regulatory compliance with user experience in European banking Why real-time payment capabilities and granular spend controls are becoming essential features for digital banks The importance of financial literacy initiatives in driving digital banking adoption Efi Chatziantoniou is the Chief Operating Officer of Snappi, Greece's first fully licensed digital-only bank.