Fintech Built for Saudi, Connected to the World
The Issuer Academy: Innovate. Scale. Impact · 2025-10-08 · 38 min
Episode notes
In this episode of The Issuer Academy podcast, host Merusha Naidu is joined by Bassam Aleidy, CEO of Enjaz, Ibrahim Farag, Chief Product and Growth Officer at Enjaz, and Jeff Parker, CEO of Paymentology. Together, they dive into how Saudi Arabia is revolutionizing digital payments, with 79% of retail transactions now being cashless, and examine how companies like Enjaz are building innovative solutions that are “Built for Saudi, Connected to the World.” What You’ll Learn: How Enjaz transformed from a traditional remittance provider to a digital payments leader during the pandemic Why Saudi Arabia's Vision 2030 is accelerating digital payment adoption The strategic approach to balancing compliance requirements with innovation in the Saudi market How partnerships between local institutions and global technology providers are driving financial innovation Why configurable technology platforms are essential for rapid market deployment and customer-centric solutions How Saudi Arabia is becoming a hub for exporting financial innovation to global markets Bassam Aleidy is the CEO of Enjaz, a leading Saudi Arabian fintech company specializing in remittances and digital payments.