The Inverted Podcast #15: The Business Model Canvas for Security - Part 2

Episode notes

In the second part of this special two-episode series, the hosts of the Inverted podcast continue their deep dive into how the Business Model Canvas applies to security products and companies. Building on the foundation set in part one, this episode explores the practical challenges and strategic decisions that security businesses face as they scale, partner, and evolve. Key topics include: Recap of the Business Model Canvas and its relevance to security The importance of trust, transparency, and ongoing customer relationships in security Scaling strategies: cloud marketplaces, reseller networks, and partnerships Managing costs, pricing models, and the impact of AI on business operations Navigating regulatory requirements and the elevated security bar for vendors Monetizing core knowledge and threat intelligence Adapting business models for embedding, acquisition, and changing market needs The slides referenced in this episode can be found here: Whether you’re a founder, product manager, or simply interested in the intersection of business strategy and security, this episode offers actionable insights and engaging discussion.